Amidst the booming development of the decorative paint industry, Hong Jie, a distributor for Cabernet in Yunhe, has rapidly grown into a benchmark figure in the local market thanks to his professional service philosophy and keen market insight. Since joining Cabernet in 2021, he has established a business space of over 400 square meters in Yunhe, serving more than 300 customers annually, and driving the continuous upgrading of home aesthetics with solid actions.
When discussing his reasons for choosing Cabrian, Hong Jie pointed to two key factors: the brand’s high market share in the artistic coatings sector and the product’s superior environmental performance. This strategic choice laid a solid foundation for his subsequent business expansion.
Artistic co-creation, immersive product aesthetics
According to the latest research report, the Chinese art paint market exceeded 10 billion yuan in 2024, with a year-on-year growth rate of 31.07%, and a compound annual growth rate of 31.7% from 2018 to 2024. Cabernet, an international art paint and interior design brand, officially entered the domestic market in 2014, serving over 1.2 million families and leading the market development alongside other top brands.
According to Hong Jie, Cabernet Sauvignon not only provides products but also strives to spread the perfect Italian lifestyle and philosophy. This brand culture and value proposition provides distributors with a higher starting point and richer marketing materials, enabling Hong Jie to quickly establish brand awareness in the cloud and market.
Besides the strong support from the brand, Hong Jie himself also has a unique set of values. With the increasingly significant trend of consumption upgrading, Hong Jie has observed that young consumers’ demand for spatial aesthetics is constantly rising. Artistic coatings now account for over 60% of the overall visual effect of a space, and personalized customization and the “appearance economy” are becoming the mainstream in the industry.
When dealing with consumers, Hong Jie discovered that when choosing wall materials, consumers of artistic paint tend to focus on advanced needs such as the texture, color, and style coordination of the materials, rather than simply focusing on basic performance.
This upgrade in consumer awareness perfectly aligns with the product characteristics of artistic coatings.
Based on in-depth observation of the industry, Hong Jie plans to create a real-life experience center to promote the transformation of artistic paint from “niche luxury” to “standard quality,” allowing more families to enjoy the aesthetic value brought by artistic paint.
This approach aligns perfectly with industry trends—digital marketing and experiential consumption are on the rise, and the integrated online-offline marketing model will become mainstream. To provide more precise and professional services to clients, Hongjie has established a complete professional service process, which has become its core competitive advantage in the local market.
Technically, technicians are required to use a gram scale for color mixing, accurate to a fraction of a gram, supporting long-term color repair services to ensure color stability over time. Customers can still find the original color even after three or five years for repairs. Regarding construction guarantees, he not only built his own professional construction team but also personally supervised and oversaw the work, sparing no effort in building the team. In addition, Hong Jie regularly invites the headquarters’ technical director to conduct localized training, and each first project is guided on-site by headquarters experts to ensure construction quality.
Furthermore, he established strict service standards: responding to customer needs within 2 hours and resolving issues within 24 hours. This service system has proven highly effective; currently, 60% of his customer base comes from word-of-mouth referrals from existing clients, demonstrating the positive impact of service quality on business growth.
Hongjie’s service system is consistent with the support policies of Cabernet’s headquarters. Cabernet has established a professional construction training system nationwide, with senior technicians personally teaching the techniques to help dealers quickly master wall-mounting skills. At the same time, the headquarters provides comprehensive support, including regional protection, design support, and online and offline promotion, enabling dealers to focus on cultivating their local markets.
In Hong Jie’s view, it’s not just about selling paint, but a complete solution from design consultation and sample customization to final construction. Hong Jie consistently adheres to the business philosophy of “reputation first, service foremost,” and explicitly refuses to participate in industry price wars. Facing the future of the artistic paint industry, Hong Jie demonstrates unwavering confidence. He states that he will continue to uphold the principles of “reputation first, service foremost,” creating higher-quality living spaces for every family through professional services.
“A wall is not just a spatial partition; it is a backdrop for life and a container for emotions.” While the industry is discussing how to deal with homogeneous competition, Hong Jie has proven with his actions that the customer trust and reputation accumulated through in-depth service are the core competitiveness for art paint distributors to navigate industry cycles.
